SS17 London Collections: Men

The Architecture of Knit at London Collections: Men SS17

In June 2016 we returned to London Collections: Men to showcase our Spring/ Summer 2017 range entitled “The Architecture of Knit”. Taking inspiration from the British Brutalist architecture movement known for its emphasis on the use of textures and contrasting materials in a highly expressive form. The works of Sir Hubert Bennett and Simon Terrill in particular influenced the use of multiple knitting techniques to create a constructed feel along with shadowing and sharp lines reminiscent of the architecture.

Our collection was presented at our recently opened Jermyn Street store in London, the street itself has a strong tradition for British craftsmanship and so the perfect location for such an event. Eight of the collections signature pieces were showcased on a co-ed team of models, continuing our trend for unisex styling. One such piece was our “Compose” sweater which is crafted using different techniques such as textured stitching, intarsia and block colouring. This striking design and colour palate highlights the collections architectural influences.

Also on display was a limited edition jacket which was hand crafted in collaboration with QEST (Queen Elizabeth Scholarship Trust), woven on a loom dating back to the 1800’s each piece was a labour of love that took four days to create

In attendance were leading British fashion figures, Caroline Rush, CEO of the British Fashion Council and Dylan Jones, Editor of GQ Magazine and a host of other famous faces, fashion bloggers and brand fans. The collection was extremely well received, maintaining our reputation for classic knitwear with a contemporary touch.

AW16 London Collections: Men

For our Autumn/Winter 2016 showcase we tried something a little different! With our design theme ‘The Artistry of Knit’ taking inspiration from British artistry and replicating this as intricate textures and intarsia knits, we created a focal point to our theme with new British artist, Doris.A.Day, hand painting on our knits live throughout the event. These limited edition pieces will be available to retail at our Jermyn Street store later this year.


Watch our Autumn/Winter London Collections: Men show here:

Key piece style ‘Paint’ was showcased in every colour way of rich reds, greens, silver and new shade Hepburn Smoke as a testament to both our design theme and our knitwear prowess, using knitted techniques to replicate the brushstroke of an artist.

SS16 London Collections: Men

For Spring/Summer 2016, we showcased our collections on 12 models, each one heralding our theme of ‘Contemporary History’ and key colours of Silver, Blue Glass and Charcoal to perfection.

Key pieces, such as our Runkel tee, which features our tonal textured stripe, proved to be a fantastic focal point, and our signature pieces each featured an intricate intarsia knit, which replicated the original site maps of our home in Lea Mills, Derbyshire.


Each season we’re always delighted to see the reactions to our collections, especially from our brand fans, such as Dermot O’Leary and David Gandy, who particularly loved the styles Bonza, 2Singular and Finagon.



Watch our Spring/Summer London Collections: Men show here: