Iconic Style

  • 4 March 2024

    Collar Types

    Collars have been used by John Smedley ever since the men’s polo shirt, Isis was launched in the 1930s. We use six different collar designs, which are knitted at our Lea Mills factory in Derbyshire.

  • 9 January 2024

    Mod Style

    Mod has been a part of British youth culture for over 60 years. It has been a key influence in fashion and music ever since the first Italian slim fit suit was donned in Soho circa 1958.

  • 9 January 2024

    Blue: Our Most Wearable Colour

    Of all the colours in the rainbow, blue is the hue that continually captivates us. From the palest of pastels akin to the sunny dawn sky to the inkiest shades that backdrop the starry, dark abyss, blue is earthly, and our connection to it visceral.

  • 9 January 2024

    The Polo Shirt

    If ever there was a garment to define smart-casual style, then the polo shirt would be it. Today, it’s a seamless hybrid between a classic tee and a button-up shirt.