On the 9th June 2018, we featured in St James’ show for London Fashion Week Men’s alongside other heritage and contemporary brands. The district of St James’s  has been the home of creative innovation for more than 300 years. Both our menswear and womenswear collections for AW18 were showcased on the runway in our classic and seasonal shades.

Key attendees included: Jim Chapman, Dougie Pointer, David Gandy, Toby Huntington-Whitely, Dylan Jones, Jack Brett-Anderson & Kirk Newmann- who graced the front row to preview our iconic knitwear pieces.

This season, showcases a collaboration of two hearts and two art-forms creating an intoxicating creative force. In these times of innovation, a return to love is at the centre of our AW18 collection, inspired by the artist & poet Robert Montgomery and his wife, poet & filmmaker, Greta Bellamcina.

A colour palette of rich bronze and ash tones contrasted with electric blues and rich greens translate the passion felt topics, into tone for the collection.

Key styles on display included:

Hatfield in Thermal Red: A classic crew neck pullover knitted in a breathable John Smedley’s Sea Island Cotton.

Belden in Solar Yellow: A true off-duty staple for any elegant gentleman’s wardrobe.

Lundy in Indigo: A lightweight piece, allowing versatility when layering, perhaps under a collared shirt or t-shirt.

Geranium in Snow White: Super soft and breathable, this is the perfect layering piece and a timeless wardrobe staple.