We exclusively launched our AW17 collection at London Fashion Week Mens on Monday 9th September 2017. The location was the British Fashion Council’s official venue at The Store Studios on 180 The Strand. John Smedley’s show was viewed by an audience, composed of press, bloggers, VIP’s, buyers and stylists, that were naturally eager to see John Smedley’s first combined menswear and womenswear showcase event.

Composition Of Knit is inspired by raw, super-luxurious materials: Natural Alpaca, Wild Boucle and British Wool, as well as our classic fibres: Extra fine Merino Wool, John Smedley’s Sea Island Cotton, Silk blends and Cashmere blends.

The presentation was delivered by models arranged throughout a scenic backdrop of British nature. 16 looks were showcased throughout the two hour show, with models exchanging positions to emblazon each style.

Key shades of Kielder Green and Flare Orange provided a distinguished nod to the British Nature inspiration behind Composition Of Knit.

British Black Sheep's Wool

Composition Of Knit celebrates the natural fibres that are behind The World’s Finest Knitwear. This is especially evident in the signature range: The Black Sheep Collection – formed of 5 heavy knit pieces:
1Raw – British Black Sheep’s Wool Scarf
2Raw – British Black Sheep’s Wool Cape
(Hand knitted in England, specifically for LFWM)

Brecon | a menswear 5 Gauge British Black Sheep’s Wool and Cashmere slash neck pullover.
Cairn | a luxurious blend of British Black Sheep’s Wool and Cashmere menswear jacket.

Wyedale | a piece of womenswear luxury; a 5 gauge loose funnel neck crafted from British Black Sheep’s Wool and Cashmere.

This signature reveres British Black Sheep’s wool, a fibre which is often disregarded by the industry, however its Natural Black tone epitomises John Smedley’s Composition Of Knit.


Throughout John Smedley’s AW17 show, eight menswear garments were on display. The looks provided a subtle insight to the natural inspirations of the collection; key styles Kilbreck, Storr and Moss presented this beautifully. Their rustic texture and enveloping fit drew comparisons to the British countryside.

Other menswear pieces that featured in the show were:
Redmayne | our ribbed roll neck, expertly crafted from Merino wool in a 24 Gauge.
Rutland | our 30 Gauge pullover featuring a jacquard pattern all over.
Idris | our 24 Gauge ribbed pullover featuring a saddle shoulder.

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