Inspired by current fashion trends with a classical twist, the design team continues to create essential seasonal shades suited to a sophisticated global market, whilst maintaining the unique and innovative characteristics of the John Smedley brand. Their colour selection and interpretation is vital to each and every season.
Our signature colour blends in Merino wool are unrivalled, and our colour technician, John Mumby, has, for many years, created outstanding natural mixtures by blending the finest dyed Merino fibres into coloured yarns of distinction. The natural whiteness of New Zealand Merino helps to create clarity of colour for our bright and pastel ranges, without the use of harsh bleaching processes which can cause fibre damage.
Distinctive shades are colour-matched by our unique in-house dying facility where the vibrant spring hues and subtle autumn tones are created using our very own spring water source. This is closely monitored, tested and softened, providing an unrivalled tactile feel for each garment, ensuring sustainability and provenance for the brand, which, in turn, helps us to maintain colour continuity and garment softness.
Only the finest cotton reactive dyes are used by our dye house, giving a superior brilliance of colour that brings excellent colour performance and stability to every garment distributed across the world.