The designers at John Smedley are always turning to the archive for inspiration, to reinvent traditional patterns and knitting techniques. This season inspiration has been taken from the classic skiwear from the 1930s-1960s, with a feminine take on traditional Nordic pattern for womenswear. Even the branding has been inspired by the historic John Smedley skiwear, with a new red label featuring the original John Smedley signature. Look out for the key styles that feature a specially developed stamp, marking their ski inspired heritage.
The new Signature Collection has landed at John Smedley, just in time for the icy winter that November brings. These classic styles have been cleverly designed in a cohesive colour palette for you to mix and match to your own style.
So treat yourself to an early Christmas present or spoil a friend with their own piece of John Smedley history. Even if you’re not hitting the slopes this winter, these styles look great mixed with our classic knitwear from our Autumn/Winter collection..