On Monday 16th June we launched our nautically themed SS15 collection entitled ‘Sea Fever’ at London Collections: Men. Using ten striking models, the collection was set against a back canvas of whitewash walls which accentuated the anti-graduation colour effect featured throughout our signature pieces.

The Anti-graduation Effect

The collection takes inspiration from historic swimwear articles predominantly from the 1930s era found within our extensive archive. The nautical style evident is conveyed through the use of stripes which replicate seascape horizons, restructured textures which link to the contrastive landscapes found at sea and classic fairisle designs incorporating playful wave patterns. The looks were accessorised with knitted socks and navy and white Birkenstocks which added to the seasonal appeal of the collection.

In particular, our signature collection recognised as ‘A Century of Colour’ focusses on a new and pioneering dyeing technique which utilises a colour originating process to produce a distinctive and contemporary anti-graduation effect. These garments are individually dyed with great precision and this then ensures that every piece is both unique and bespoke to the wearer. The combination of kaleidoscopic colours including Persimmon Orange, Indigo, Raspberry and Lemon set the room alight and accurately portrayed the moods of the ocean.

We welcomed around 200 guests to the presentation at the Swiss Church on Endell Street who were able to see the collection styled by GQ’s very own Fashion Editor and Stylist Victoria Higgs, and browse through the rails experiencing the texture and innovative use of dyeing first hand.

A huge thanks to everyone involved and we hope that the collection has successfully inspired you for the SS15 season ahead.

Textures and Micro Wave Patterns

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