Richard Biedul is an iconic creative director, model and ambassador. His story begins whilst working as a solicitor in London after years of study, when in his late 20’s whilst leaving his workplace one evening, Richard was approached by a scout who asked if he’d considered a future in fashion…

Was personal style always important to you or is this something that has developed as your roles in the fashion industry have evolved? 

I think it’s fair to say that I’ve always had an interest in fashion, but unfortunately that didn’t automatically translate into having a sense of style. As each decade passed and I grew older my taste changed and developed with me. Manifesting itself into what you see today.

Can you describe your personal style? 

It’s always hard to describe my style as it’s constantly evolving and changing but at its core is a desire to reference the past whilst simultaneously embracing the present. I tend to stick to one core colour rather than mixing and matching, whilst integrating different textures and tones throughout to add richness and depth.


Colour is important to you in your shoots and your personal style – do you have a favourite colour and way to wear it?

The foundations of my own style lay within three distinct yet similar groups: colour, texture and tone. I tend to stick to one core colour, or tonal variants thereof, whilst simultaneously mixing in subtle elements of pattern or texture into an ensemble to add richness and depth.


Has anyone in particular inspired your personal style? 

My Grandfather. Although he passed away when I was in my early 20’s. He was and remains extremely influential in my personal development. He was the first person to introduce me to the art of craftsmanship.  He wore suits from Savile row, shirts from Jermyn Street and shoes from Northampton.

I found it fascinating. Not only the physical products that he wore but the choices he made in terms of where those products HAD to come from.

He taught me about the notion of investing in quality over quantity and to appreciate the work and craftsmanship that goes into making every single garment.

How does John Smedley fit into your personal style? 

John Smedley has for the last decade or maybe even longer been a staple part of my wardrobe. Producing high quality garments that are simultaneously classic yet contemporary and above all, handcrafted here in the UK. These are some of the key factors I consider when it comes to determining what brands to wear and also to work with.


Do you have a favourite John Smedley style – if so which one and why? 

John Smedley are second to none when it comes to their range of roll-necks, from Autumn/Winter, Spring/Summer there is always a colour way and gauge to suit my needs.

What trends are you most interested in for the coming Autumn/Winter 20 season? 

I tend not to be a trend lead consumer. That’s not to say the way I dress doesn’t follow some seasonal differences but first and foremost I tend to dress by to suit my body type. Taking the time and effort to look at your body and to understand its size and dimensions enables you to choose clothing that places an emphasis on the positive aspects of your body whilst  diverting attention away from areas that might be a little less than desirable. This will lead to a more sustainable shopping process, less spontaneous purchasing and a more cohesive wardrobe.

You’ve mentioned British manufacturing is important to you – why do you think it’s important? 

The British manufacturing industry is one of the many jewels in our nation’s crown. ‘Made in Britain’ means unrivalled levels of craftsmanship, transparency and social responsibility. I like knowing that the product we produce here in the UK are not only the best they can be in terms of quality, but they are also sustainable, utilising the best raw materials, traditional factory processes and employing the best artisanal craftspeople possible.


To read more on Richard Biedul head over to our Discover page.

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