From Friday 19th June to Sunday 21st June, the much anticipated cycling festival Eroica Britannia will be making a return visit to the picturesque market town of Bakewell in Derbyshire. Launched in the summer of 2014, the vintage themed festival received high praise from cyclist enthusiasts and families alike who experienced the buoyant festival atmosphere in its first year.

The bicycle event boasts of vintage stalls, bike brands, nostalgic music, food, drink and camping and also gives visitors the opportunity to take part in competitions such as, Best in Show, a vintage sports day and a family bike ride. The main event is held on Sunday 21st June; Eroica Britannia has organised three divergent cycling routes through the Peak District covering 30, 55 and 100 miles. All participating bicycles will be pre 1987 and riders are encouraged to wear attire of a similar age – creating an extraordinary sight of copious vintage bikes and timeless fashion. Due to the high popularity of the event, the tours are now sold out however, 3 day festival passes are still available for £10.00.

The event amalgamates tradition, heritage, style and cycling in an expressive and entertaining fashion that welcomes the whole family. We are particularly looking forward to the 55m and 100m tour as they both take a panoramic route through neighbouring Cromford and under the John Smedley Bridge as the event guides cyclists through the village of Lea.

For the second year running, we are proud to announce that are supporting Eroica Brittania and offering one individual a limited edition John Smedley ‘Man of Steel’ jersey, a bespoke musette bag and the chance to ride in either of the 30m, 55m or 100m tours. Exclusively designed by us for The Great British Adventure, the jersey is one of 250 produced and was inspired by classic cycling shirts of the past with its distinctive burgundy and sandstone stripes, chest and sleeve badges and three button down opening. The hand finished shirt also displays which number of the 250 it is so that you will always have this as a memory and keepsake.

If you are successful, we will arrange your race entry, the hire of a vintage bicycle for the day, the exclusive jersey and musette bag and a ticket for you to enjoy the festival weekend. If you’d like to be in with a chance of winning, simply submit your details HERE (Competition closed).

Only 50 of these jerseys were available through John Smedley, each one uniquely numbered and hand finished, complete with its own cotton musette bag.

Related Articles

British / October 12, 2020
British / August 18, 2020
Tom Stubbs is a menswear expert who, over the last decade, has contributed to prestigious…
British / June 30, 2020
Ciinderella Balthazar – Singer, Songwriter & Music Composer. Our Womenswear ambassador, Ciinderella is a young Belgian singer-songwriter and music composer…