Inspired by snowy nights, roaring fires and the John Smedley family gathering for Christmas, this season the John Smedley Christmas capsule collection focuses on the idea of family heirlooms, the idea that beautiful, quality garments are lovingly treasured and passed through generations of families as the family business of John Smedley has been itself.
The collection is designed to evoke memories of borrowing your father’s, husband’s, partner’s sweater or wrapping your children in your own garment as they fall asleep, tired from all the festivities in front of the fire.
“Nothing gives us more greater satisfaction than knowing we are the 8th generation of so many families who have contributed to making The World's Finest Knitwear over the last 235 years.”
The collection features traditional jacquards taken from the Smedley archives across extra fine merino garments, alongside hand knitted Alpaca pieces and smaller intricate patterns replicating snowy window scenes from family photographs and the words ‘Let it Snow…’
“My first memory of John Smedley is going round the factory when I was a small boy - I am now very proud to sit in the same boardroom as my ancestors, and to play a part in this iconic business.”
The family are delighted to also offer the opportunity to meet with and enjoy a Christmas drinks and more stories of John Smedley, on Tuesday December 17th at the Jermyn Street store from 6pm-8pm. To register your interest please email email@example.com
“I love visiting John Smedley – I am never happier than when I am walking around the mill, I hope to one day to contribute to the business the same way my father and his father have before me.”