Their second collaboration with John Smedley, husband and wife team- Kirsty Ward & David Longshaw met in the design studio of Alberta Ferretti in Italy after both studying womenswear at university. Covetable, contemporary pieces with a strong aesthetic are the main principles of the brand’s DNA. The collections concentrate on beautiful, detailed craftsmanship for modern intelligent women. We spoke to the designers about their work and the inspiration behind their new collection.
How did you get into design?
It boils down really to always having the urge to create and fashion is the perfect medium to express yourself through. We both studied fashion at uni, (Kirsty studied at at MMU (BAhons) then St Martins (MA), David studied at Central Saint Martins (BA hons) and the fashion design womenswear (MA) at the Royal College of Art.We got in to designing together when we met in Italy designing for Alberta Ferretti.
How do you feel you’ve evolved as designers over the years?
We now have 10+years of experience each. We have learnt so much from working for various big luxury brands in different countries and on our own label where we have dealt with every aspect of the process from concept to working with stores and press, it’s given us an amazing insight that we infuse in to our collections.