It's the exceptional fineness, luxurious staple length and high tensile strength of John Smedley's Sea Island Cotton that sets it apart from other fibres. We hand-pick the cotton as it matures which maintains its purity and means we avoid using a chemical defoliant. The result is ethically produced, exceptionally soft knitwear that can be worn and washed again and again.
John Smedley continues to expand and innovate. Our latest collections are some of our best ever and we continue to break new ground. However, we only move forward by understanding and holding on to the importance of provenance. That applies to John Smedley as a company and the garments we create. It helps make us who we are and reminds us of our commitment to creating only the highest quality collections.
John Smedley has built lasting partnerships with all its suppliers. We trust them to provide only the highest quality materials and service. It means we can guarantee that our knitwear is not just the finest available, but accountable, ethical and environmentally friendly too. John Smedley's Merino wool growers are all based on New Zealand's South Island. We chose to work with them because they produce exceptional quality wool and take an ethical, sustainable approach to farming.