It's the exceptional fineness, luxurious staple length and high tensile strength of John Smedley's Sea Island Cotton that sets it apart from other fibres. We hand-pick the cotton as it matures which maintains its purity and means we avoid using a chemical defoliant. The result is ethically produced, exceptionally soft knitwear that can be worn and washed again and again.
John Smedley continues to expand and innovate. Our latest collections are some of our best ever and we continue to break new ground. However, we only move forward by understanding and holding on to the importance of provenance. That applies to John Smedley as a company and the garments we create. It helps make us who we are and reminds us of our commitment to creating only the highest quality collections.
Our knitwear was already available online and in leading department stores and boutiques across the world, but we wanted to capture the magic of our Derbyshire mill and create a truly unique shopping experience. Brook Street's central London location, knowledgeable staff and shopping experience proved a hit with customers. It was and is our flagship store.