Discover John Smedley
Our Flag Ship Store
Our knitwear was already available online and in leading department stores and boutiques across the world, but we wanted to capture the magic of our Derbyshire mill and create a truly unique shopping experience. Brook Street's central London location, knowledgeable staff and shopping experience proved a hit with customers. It was and is our flagship store.
In 2009 we redesigned our Brook Street store. The new design brings Derbyshire to the capital more than ever before, from the limestone flooring to the twisted door handle inspired by our own knitting frames.
We wanted to reproduce the same level of craftsmanship and attention to detail that goes into our knitwear. These small touches of authenticity help give our customers a real John Smedley experience.