John Smedley's extra-fine New Zealand Merino wool is specially bred by selected wool growers on the alpine pastures of the South Island. It's a soft, sumptuous yarn that's naturally warm, comfortable and easy to maintain. In 1995 we began a unique sourcing programme with a specially selected number of wool growers in New Zealand which we still maintain today. It means we can trace our knitwear and control its provenance.
At John Smedley we're known for high quality knitwear and a rich 225-year heritage. We're a luxury brand with roots in the Derbyshire countryside and garments regularly featured in some of the world's most prestigious fashion magazines. Though our past helps make us who we are, it's our design and innovation that keeps us at the forefront of contemporary fashion. With our each newly released collection we push the boundaries of knitwear design. Our world class designs are brought to life through the finest raw materials used in our knitting processes.
Washing is a vital part of our production process. We don't waste water or source it from dwindling resources. Instead the water we use to create John Smedley knitwear comes from three underground springs that rise from the millstone grit of the Derbyshire Peak District National Park. Its softness and purity helps create the luxurious feel of our garments and enhances the shrink resilience.