Yesterday we had an exclusive screening at the John Smedley Head Office of a video created by the talented guys at The Lift Agency.
Filmed on location at Lea Mills in Matlock, Derbyshire, the film illustrates how each part of the John Smedley manufacturing process is what makes every single garment so special. The soundtrack was created using audio recorded from the factory floor, every click, buzz and whir contributing to the production of each piece in the collection. The video was filmed using a R3D camera to create a truly beautiful video from start to finish.
Keep your eyes peeled, the video will go live on our website next week!