Alan Titchmarsh wearing style Bobby in Midnight worn over a crisp shirt and a Barbour jacket. Bobby is one of our most popular styles, worn by numerous celebrities including Daniel Craig in Skyfall. A vee neck sweater made from 30 gauge Merino wool, Bobby features rib trims and a turnback rib cuff for our iconic finish.
Alan Titchmarsh wearing 'Bobby' styled by Lynda Wood
The fantastic Sir Ben Kinglsey wearing style Bobby in a recent interview about his latest role in Iron Man 3. Bobby is our classic vee-neck sweater made from extra fine Merino wool.
Sir Ben Kingsley wearing style Bobby
Sir Ben Kingsley, wears style Bobby in ‘Mazarine Blue’ a new colour from our Autumn / Winter 2013 Collection. This style will be coming soon to the John Smedley Flagship store and online, watch this space! To watch the whole interview click here.
Here is a John Smedley campaign image from our archive, featuring the classic v-neck pullover Bobby, layered over our 3 button polo shirt, Isis. The sweaters, styled here with chunky rimmed glasses and check trousers still remain in the collection today.
Archive John Smedley Shot
Bobby and Isis
Here is Paul Batth, our UK Export & Sales Manager wearing style Bobby in black. Paul has teamed his classic vee neck sweater with a white shirt featuring a peter pan collar and a knitted tie. This is a great example of simple, classic products styled perfectly.
Paul Batth wearing style Bobby in black
Rufus Sewell looking fantastic in John Smedley on the front cover of the Telegraph Magazine. Rufus is wearing style Bobby in Arctic, a classic fitting vee-neck sweater made from the finest Merino wool. If you would like to shop this style, click here.
The Telegraph Magazine
Bobby in Arctic is now in the sale, hurry while stocks last!
Bobby in Arctic
For over 225 years John Smedley has brought its leading British knitwear expertise and versatile silhouettes to stylish men and women around the world producing expertly made, lightweight, hand finished garments that seamlessly fuse heritage and technology to make ultra fine knits from natural minerals.
In an increasingly consumer savvy world, consumers look for product benefits before they buy. John Smedley re-release four iconic styles with a limited edition garment label, unveiling the brands Twenty Truths. The truths read as a tantalising menu of luxurious qualities including washed in local spring waters and hand finished in Britain, both unique to the John Smedley mills in Derbyshire.
These timeless styles provide long lasting luxury in the signature John Smedley tailored fits. Men’s knits include the ‘Bobby’ v-neck and the ‘Hunter’ crew-neck styles. For women the ‘Futura’ v-neck and ‘Trinity’ crew-neck embody refined elegance and superior comfort. Immaculately finished by hand, all styles are available in an extensive colour palette for the winter season.
Twenty Truths Bobby and Trinity
Blog post at www.chicgeek.com
Blog post feature from Diary of a Clotheshorse
Product feature in Grazia Magazine
Yes, I confess my ‘guilty pleasure’ is X factor! I love music, performance and a great singing voice, can transform a Saturday evening.
As my colleague just said when a man or woman picks up an instrument (especially a guitar) and plays and sings so beautifully , what is not to love about them.
So imagine your favourite X factor performer takes to the stage and does all of the above, plus has great taste in clothes. Matt’s John Smedley Bobby vee neck in Charcoal,( I am sure it was) I hope helped to keep him comfortable and confident on stage- already our winner.
Matt Cardle looking suitably stylish in John Smedley
True Top-to-Toe style
The past few seasons have been an exciting time at John Smedley with the introduction of our sock collection, the merino jersey pieces and not to mention the men’s capsule tailored collection. All of which have helped to create ‘top-to-toe’ looks for our John Smedley man.
If, like me, you often find your shirt collar peeking out from under your Bobby v-neck our tailored shirts offer the perfect solution. The rounded Mayfair collar sits effortlessly underneath, and stays put, which means your won’t constantly need to check your reflection to ensure everything is still in place.
Instead you can just admire at how Dandy you look, particularly if sporting one of our co-ordinating knitted ties!
Grab them now, at our current special price of £70 – reduced from £157. We have a great selection of classic ticking stripes and checks in easy to wear colour options. Gingham is my personal favourite, a timeless fabric which looks fresh whatever the season.
