Pip who you may recognise from previous posts as our Womenswear designer was spotted today looking beautiful with her new hair cut, Smedley scarf and dress. These are garments from the Autumn Winter 2010 collection, however both dress and scarf are still favs in her wardrobe. If you’re a member at The Outlet by John Smedley, this dress is currently on sale with a fantastic discount. Register today and grab yours asap as the sale ends in 3 days!
Leonora and Sapphira
Check out this lifestyle image from our archive collection! I love the simplicity of these styles and our men’s and women’s sweaters working in harmony. Not only does this photograph emphasise John Smedley’s strong heritage but it also draws on the brand’s strength of classic styles that truly stand the test of time. Whilst our current and future collections introduce new fibre mixes and state of the art seamless technology, our brand ethos remains the same – fine-gauge quality knitwear handmade in Britain.
Old School Smedley!
The picture below is a sneak peak from our Autumn Winter 2012 campaign and who else better to model than our wonderful Brook Street manager, Fred. For anyone who hasn’t had the chance to visit our Flagship store in London, be sure to pop in if you’re in the area – our friendly team of staff are on hand to help with any of your knitwear worries. The window displays at Brook Street are always a visual delight courtesy of our friends at the Lift Agency. Our new window is going in on Thursday so be sure to let us know what you think!
Frederik Larson - Brook Street Manager
John Smedley
24 Brook Street
London
W1K 5DG
Saw these pictures of the gorgeous Mark Wright in a roll neck sweater. It looks suspiciously like the John Smedley style, Belvoir which has been a bestseller for the Autumn Winter 2011 season.
Mark Wright - Photo courtesy of the Daily Mail Online
With the weather up to all sorts, it’s been difficult to know what to wear over the past few weeks. With our Autumn/Winter 2011 sale offering a warm option for colder days, an introduction of Spring/Summer styles indicate John Smedley’s Sea Island Cotton will soon be the knitwear of choice. With this, I thought it was about time to talk about what looks are going to be a hit for Spring/Summer 2012.
Guys will be shying away from plunging necklines with round necks making a BIG come back. Our extra-fine New Zealand Merino wool sweater ‘Lyndhurst’ is the perfect answer to this trend, soon to be available in a wide range of colours. To take on this trend and make it an even bigger hit wear in Spring Summer 12’s hottest colours, pastel blues, creams and pinks.
Braye in Silver - Coming soon
For women, a trend of contouring in knitwear with strategically placed stripes and motifs help to accentuate and flatter the figure. Our striped sweaters which are soon to launch see varied stripe detail which create visual interest and compliment the figure beautifully.
Lace is also big for 2012 not only in knitwear but footwear and accessories. A range of styles in the new collection offer a feminine alternative to knitwear with lace placement adding beautiful detail to classic styles that have been bought bang up to date.
Style Diane in Dark Ash coming soon.
Be sure to keep an eye out on the website for the rest of the Spring/Summer 2012 to go live!
Not entirely sure what is going on with the weather but as today seems quite mild I figure it’s ok to talk Spring Summer! Our new capsule collection which launched online just before Christmas has received some fantastic press coverage. A mix of fibres including pure silk makes this collection truly special and perfect to wear for summer festivities. The range is available at our Flagship store 24 Brook Street London W1K 5DG or online www.johnsmedley.com. Now all we need is for the weather to cheer up!
Vogue.co.uk
In Style - January 2012
