Before I start this, I just want to establish for the record that I am no technophobe, nor am I a writer, but it was the sentiment of the written word which has inspired me to write.
Having been, in the past a prolific letter writer, I was delighted to receive a beautifully penned letter. The elegant loops of the handwriting, the sepia ink and the creamy vellum, all contributed to the delight of receiving this letter.
The letter writer had been inspired to put pen to paper following reading this article in the Telegraph magazine, which refers to our ‘Made in Britain’ credentials and the feel and quality of our products. The letter request was for knitwear prices and stockists in the local area and my thoughts turned to the independent retailers and stylish department stores, who offer great service, which we could direct this customer towards. This would be a purchase that was carefully researched, planned and executed, and once tried the garment would be a delight to the wearer and for many years to come.
So in this time of convenient shopping on-line (which I do, a lot) and texting a quick message, let us all be inspired by this letter writer; enjoy the action of writing with an ink pen, the delight in receiving a letter, research and choose our purchases carefully and enjoy the feel of the garment as we buy and enjoy the timeless elegance of that piece of John Smedley knitwear.
The Best of Britain :: Image Copyright The Telegraph Newspaper